“I used to tag our citations by products, applications, research fields, and technologies. But I stopped it because it took too much time! We have heard this repeatedly recently from …
7 ways publication analysis helps your marketing
BizGenius’ Deep Analysis allows business analyst and marketers in life science to quickly understand all aspects of a product adoption or a field’s progress in a matter of minutes. Here …
20 email marketing mistakes
Over the years we have made a number of mistakes in email marketing. We list them here so you can avoid them. Mistake 1. Use company’s main domain for email …
Styling citation map in Smart Embed Code
Interactive Citation Map is a component we offer in Smart Embed Code. It is a visually appealing way to tell your potential customers how popular your products are. To make …
Marketing to COVID-19 researchers
The number of scientific publications on COVID-19 has reached 100,000 last month (February 2021). Following the initial burst in early 2020, the number has stabilized and is ~10,000 per month. …
Add a border and alt tag to the images in your emails
You spend a lot of time creating an image for your email campaign. After sending the emails, you thought your subscribers will see this: But many email clients disable image …
5 tips on making your website lightning fast, and why you should care
This is a guest post by Eric Xia. We used the WP Rocket plugin mentioned in the article below and our own website’s speed score jumped from 59 to 92 …
Enrich your websites with new publications
Rich and relevant contents in your web pages will boost your page’s SEO ranking and make them more discoverable. One such content is new publications related to a specific field, …
Tip: Show a publication trend graph in your email, website or social media marketing
When trying to educate potential customers about a relatively new field, technology or animal model, biotech companies often use the following sentence in their websites, marketing emails or social media …
Verify if an email is valid (tools)
You find a person on LinkedIn and you think he would be interested in your service or product. But you do not have his email address. You guessed a few …