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Home 2013 July

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Tracking Email with Google Analytics

In Email Marketing by Xu CuiJuly 31, 20131 Comment

If you use Google Analytics on your website, and you also send out marketing emails regularly, you may want to use Google Analytics to track your emails. It’s actually simple …

Open rate is ~40% under-estimated

In Email Marketing by Xu CuiJuly 30, 2013Leave a Comment

After we sent out an email campaign, we are interested in the open rate and click rate. Say you sent out 20,000 emails, 2,000 opened, and 200 clicked. You probably …

Spreading the sending volume is better

In Email Marketing by Xu CuiJuly 17, 20132 Comments

Which of the following is better? Sending 40,000 email at once Sending ~4000 a day, and send in 10 days We did a real experiment. We sent out an email …

When do customers open emails?

In Email Marketing by Xu CuiJuly 11, 2013Leave a Comment

After we send out our emails, we would expect that the most opens occur in the first day. But when exactly did most opens occur – the first hour, or …

What time in the day is the best sending time?

In Email Marketing by Xu CuiJuly 11, 2013Leave a Comment

Is it better to send out our campaign in the morning or in the afternoon? To answer this question, we did an experiment: we sent out 12 identical campaigns at …

How do you know if campaign A is better than B?

In Email Marketing by Xu CuiJuly 9, 2013Leave a Comment

We often need to know if one campaign (A) is better than another one (B). For example, Is it better to include the recipient’s name in the subject line? Is …

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