If you have products/services which help COVID-19 researchers, you may want to run campaigns targeting them. We have 3 services which will help you in this case: COVID-19 (or coronavirus) …
20% off for academic leads generation during COVID-19 outbreak
Since the outbreak of coronavirus in December 2019, many businesses around the world have slowed down. Some important marketing channels such as trade shows in academic conferences won’t be available …
How to backup your emails (GMail)
If you decide to abandon a GMail account (not just personal GMail, GSuite included), you might want to save a record of the past emails. Or maybe you simply want …
How to avoid important emails being put to spam folder or even rejected in GSuite?
Sometimes GSuite (or other email server providers) can be too smart in classifying spams – they frequently put legit emails to spam folder or even reject them bluntly without you …
Who replies? The first or last author? Analysis of email marketing performance vs author position
When you are sending a cold email to a lab introducing your awesome products or service, you might wonder who is the best person to reach out, the boss (PI), …
Tracking Email Opens with Google Analytics
Email marketing analytics is often disconnected from other online tracking systems such as Google Analytics. We rely on the email marketing software to tell us the open/click data. If we …
Unusually high click rate
My friend Jake from SBI found something strange. The unique click rate of one of his recent email campaigns was as high as 18%. For those who are familiar with email …
35 Emails a day. Are we being lazy?
As a sales person, you may wonder what sales from other companies are doing. How many emails do they send every day? How many deals do they close? The InsideSales …
Set up email filter to remove auto-reply
After you send an email campaign, your inbox will be flooded with auto-replies. For example: Subject: Automatic reply: … “I will be out of my office until Monday August 22. …
Set up email filter to avoid customers’ replies being put to spam folder
Update (2019/8/30): New article on how to avoid important emails being put to spam folder or even rejected in GSuite (for goups)? After you send an email campaign, you got …