“Does my list have too many bounces? Will I get banned by my email sending program?” Before sending a newsletter to a new email list, you might be worried about …
The power of follow-up
When I started email marketing, I was struggled with very low reply rate, which was typically 0.01% to 0.1%. It was a lucky day if 1 contact (out of 1000 …
2,000 startups receive NIH’s grants each year (and interactive map)
Whether you want to promote your products to early stage companies, or you are looking for innovating businesses to invest, NIH’s SBIR/STTR grant database can be valuable. Each year, ~2,000 …
A toxic word in email
Below is the open rate of 7 recent newsletters we sent to our customers. One of them stands out in terms of open rate. It’s about 50% lower than others. …
List of reputable email sending service providers
We have tried numerous email sending service providers and have seen more than our fair share of the bad services. For example, back in 2015, we tried a service which …
Cheapest (but strict) email sending with Amazon SES
If you have a large volume of contacts, say more than 10,000, and all of your contacts are opt-in, we definitely recommend Amazon Simple Email Service (Amazon SES) since it’s …
Email servers read our emails
In the fall of 2019, we noticed an unusual high click rate of the emails we sent. The click rate reached as high as 500% in October, as shown in …
Competitors’ customers are twice as likely to respond
If you have a product or service (e.g. instrument or kit) and you would like to market it by direct email, then who of the following 3 groups is the …
Publications on COVID-19 explode (and a new free tool to find out research trend)
We know there will be more researchers working on COVID-19 and therefore more papers. But it’s still amazing to see how the number explodes. Below is the number of COVID-19 …
95% emails are still valid from publications within 3 years
A common worry from our customers is that emails from old publications are not valid anymore. After all, researchers may find a new job and leave their original institutes. We …