Below are services offered by BizGenius. Our ~300 happy customers range from small startups to public companies. We look forward to serving you too in 2021. You want to … …
My first mistake in email marketing
Back in 2014 we were helping a biotech company with their email marketing campaigns. We set up a new domain and email address in Google’s GSuite specifically for these campaigns. …
95% US researchers use their work emails in publications, Chinese researchers opposite
In most scientific publications, the authors may list their personal emails (such as xxx@gmail.com) or their work emails (such as xxx@stanford.edu or xxx@gene.com). Personal emails have a longer life span …
Find experts (or leads) in a field quickly
Life science companies frequently need to identify experts (key opinion leaders) or potential customers to promote their products or services. I have seen a number of companies manually search scientific …
Extract emails from texts
We frequently need to extract email addresses from unstructured texts. A few examples include: Extract emails from scientific publications, especially the author affiliation part Extract emails from historical email messages …
Where to put your web server if you care China market?
Our literature altert app Stork has many users in US, Europe, China and other regions. Our server was located in US West (silicon valley), and it had been fast for …
Marketing Email vs Transactional Email, Infographic
We have an app called Stork and it’s a new publication alert service for life science researchers. We send 1.2 million emails per month and thus have accumulated a lot …
Smaller list, higher open rate
If you have a big list, say 50,000 contacts, then which is better? Send a campaign to the big list (as most people do) Split the list to 10 smaller …
Email fatigue? Email aging?
If you send email campaigns to the same list again and again, what will happen? Will the subscribers get tired of your emails and no longer open them? Let’s see …
Average open and click rate of 2,000 campaigns, and performance look-up table
Let’s say the open rate of your recent campaign is 15%, and the click rate is 1%. You may wonder – is this normal? How does the number compare with …