It’s not always easy to decide what is the best frequency to send newsletters to your list. If you send too few emails, you lose your inbox presence and thus …
Embed videos in email
Short videos in your marketing emails can improve engagement, open rate, and click rate. But many email clients, including Gmail, does not support video directly. Then how can you embed …
COVID-19 researcher list
Since last year we have been compiling a researcher list on COVID-19 from scientific publications. As of today, there are ~135,000 COVID-19 publications from which we compiled 118,433 unique researchers. …
After pandemic started, NIH funding increased by 3% but to fewer projects
How is the pandemic affecting the funding to biomedical research? To answer this question, we analyzed the number of grants and the total dollar size awarded in the last 10 …
20 email marketing mistakes
Over the years we have made a number of mistakes in email marketing. We list them here so you can avoid them. Mistake 1. Use company’s main domain for email …
Marketing to COVID-19 researchers
The number of scientific publications on COVID-19 has reached 100,000 last month (February 2021). Following the initial burst in early 2020, the number has stabilized and is ~10,000 per month. …
Add a border and alt tag to the images in your emails
You spend a lot of time creating an image for your email campaign. After sending the emails, you thought your subscribers will see this: But many email clients disable image …
Tip: Show a publication trend graph in your email, website or social media marketing
When trying to educate potential customers about a relatively new field, technology or animal model, biotech companies often use the following sentence in their websites, marketing emails or social media …
Countdown timer in emails
When you run a promotion ending at a specific date, you might want to include a countdown timer in your marketing emails (or social media) to increase engagement and show …
List of our services
Below are services offered by BizGenius. Our ~300 happy customers range from small startups to public companies. We look forward to serving you too in 2021. You want to … …