Use ChatGPT to craft marketing emails for your own products

In Email Marketing, Tools by Xu CuiLeave a Comment

As a life science marketer, you understand the importance of crafting compelling, informative, and targeted emails to showcase your products to the right audience. With numerous advancements in AI, you can now take advantage of ChatGPT to streamline your marketing efforts and create highly effective email campaigns in minutes.

ChatGPT knows a lot, but not everything. So you want to tell it detailed information about your product, and give it clear instructions.

Best practices:

  1. use GPT-4 when possible. We noticed that GPT-4 understand your questions better and generate fewer fake statements. You need to upgrade to ChatGPT PLUS ($20/mo) to use GPT-4.
  2. Copy your product description from your website and paste to ChatGPT. You may add more information such promotions
  3. Define clearly what your audience are. For example, you may say “our customers are researchers in life sciences”.
  4. Tell ChatGPT the nature and format of the emails (e.g. short and sweet cold emails).
  5. If ChatGPT stops generating (due to length limit), simply write “continue” and it will continue.

Here is an example. Let’s say we want to generate marketing emails for PrimBio’s RNA-seq services. First copy the service description and paste to ChatGPT, add promotion information if any.

PrimBio offers RNA-Seq services ... (long text about the service. If too long, then break it into pieces and submit one by one)

We have a promotion which will end on 2023/5/1: we will offer a 10% discount for new users. 

Then give clear instructions, including audience and email format:

The above info is about PrimBio's RNA-seq service. Write a sequence of 3 cold emails targeting life science researchers in academia who has done RNA-seq before. The emails need to be short and sweet.

Then ChatGPT will generate 3 emails like the following:

Subject: Unlock the Full Potential of Your RNA-Seq Data with PrimBio 🧬

Dear [Researcher's Name],

I hope this email finds you well. My name is [Your Name] from PrimBio, and I came across your research on [specific RNA-seq research topic]. I'm excited to share how our RNA-Seq services can help you dive deeper into your transcriptome data and uncover valuable insights.

PrimBio specializes in providing high-quality, reproducible RNA-Seq results for a wide range of species, from mammalian to bacterial. Our services include library preparation, sequencing, alignment, and bioinformatics, with a competitive turnaround time.

As a life science researcher, you may be interested in our three tailored RNA-Seq solutions:
1. Small RNA-Seq
2. Whole Transcriptome or mRNA-Seq
3. Ampliseq Transcriptome

Don't miss our limited-time promotion! Sign up before May 1st, 2023, and enjoy a 10% discount on your first order.

Are you available for a quick call or Zoom meeting to discuss how our services can benefit your research? Please let me know your availability, and we can schedule a time that works best for you.
Looking forward to connecting!

Best regards, 
[Your Name] 
[Your Title] 
[Contact Information]

Subject: Advanced RNA-Seq Solutions Tailored to Your Research Needs 🧪

Dear [Researcher's Name],

It was a pleasure learning about your work in [specific RNA-seq research topic area]. I wanted to follow up on my previous email and reiterate how PrimBio's advanced RNA-Seq solutions can be tailored to your research needs, offering a comprehensive and reliable approach to transcriptome analysis.

Our Ion torrent 550 chip and Ion S5 sequencer can provide up to 120 million reads per sample, ensuring high-quality data for your research. Moreover, we offer a complete package, from total RNA Quality Control with Bioanalyzer to advanced bioinformatic analyses.

Remember, we have a promotion ending on May 1st, 2023, offering a 10% discount for new users.

I'd be happy to schedule a call or Zoom meeting to discuss the specifics of your project and how our services can optimize your RNA-Seq experiments. Please let me know a convenient time for you, and I'll make the necessary arrangements.

Looking forward to the opportunity to support your research endeavors!

Best regards, [Your Name] [Your Title] PrimBio[Contact Information]

Subject: Last Chance to Save on PrimBio's RNA-Seq Services 🔬
Dear [Researcher's Name],

I hope this email finds you well. I wanted to remind you of our limited-time offer for a 10% discount on your first order with PrimBio's RNA-Seq services. The promotion ends on May 1st, 2023, and we don't want you to miss out on this opportunity to save!
Our customizable RNA-Seq solutions (Whole Transcriptome, Ampliseq Transcriptome, and Small RNA-Seq) can be tailored to your research needs, providing valuable insights into your transcriptome data. With our competitive turnaround times and advanced bioinformatic analyses, we aim to support and enhance your research efforts.

If you're considering utilizing our RNA-Seq services, now is the perfect time to take advantage of our promotion. To learn more, let's schedule a call or Zoom meeting at your convenience to discuss how our services can benefit your research.

Please reply with your preferred time, and I'll be happy to arrange the meeting.

Don't miss this chance to save on our high-quality RNA-Seq services!

Best regards, [Your Name] [Your Title] PrimBio[Contact Information]

Want to give it a try? Here is ChatGPT’s link:

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