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Home 2020 August

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Congratulate your customers when they publish

In Citation tracking by Xu CuiAugust 31, 2020Leave a Comment

Over the last 4 years, we have been helping Prozyme Inc (Acquired by Agilent) do one task: each month we track publications citing Prozyme, and also send a personalized congratulation …

Smaller list, higher open rate

In Email Marketing by Xu CuiAugust 24, 2020Leave a Comment

If you have a big list, say 50,000 contacts, then which is better? Send a campaign to the big list (as most people do) Split the list to 10 smaller …

Email fatigue? Email aging?

In Email Marketing by Xu CuiAugust 17, 2020Leave a Comment

If you send email campaigns to the same list again and again, what will happen? Will the subscribers get tired of your emails and no longer open them? Let’s see …

Categorize papers with “Phrase Matching”

In Citation tracking by Xu CuiAugust 10, 2020Leave a Comment

Many life science marketers find it tedious and time consuming to compile scientific publications citing their products. Our citation tracking service can track your citations monthly, delivering data in a …

Average open and click rate of 2,000 campaigns, and performance look-up table

In Email Marketing by Xu CuiAugust 3, 2020Leave a Comment

Let’s say the open rate of your recent campaign is 15%, and the click rate is 1%. You may wonder – is this normal? How does the number compare with …

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