If you are selling research tools such as instruments, reagents and software, or providing services such as single cell sequencing, there are 7 ways for you to find academic leads. …
Pipedrive, our favorite CRM
In the early days of our business, I used to use an Excel sheet to track our customers and prospects. I need not only to enter customers’ contact and sales …
Trend analysis of thousands of keywords
If you are developing new antibodies, you may wonder which genes/proteins are “hot” or “popular” in research. If you are analyzing a market, you may wonder which product is dominant …
6 simple tactics that will increase SEO traffic in 12 hours
This is a guest post by CJ Xia, an expert in life science SEO. Schema mark up: Reviews Schema mark up: FAQs Schema mark up: attributes/ecommerce Organic feature: Featured snippet …
Customer full address lookup
It is often the case that you only have a partial address, or company name, or email address of your customers or prospects. It would be valuable if you have …
How to identify key opinion leaders (KOL)?
Identifying key opinion leaders (KOL) is an important task for life science companies. Not only are they able to provide valuable feedbacks, but they also help promote your product or …
Which journal(s) should I put ads?
Many life science companies buy banner ads from journals, especially high-profile ones such as Nature or Science. But is there are a smarter way to choose journals? The answer is …
Create an explainer video with VideoJane
We are asked by a few clients if we can recommend an explainer video service company. In the past we have used VideoJane (http://www.videojane.com) before and are very happy with …
If you know English, you can write code
I watched OpenAI’s live demo of Codex today. I have to say it’s jaw dropping – Codex’s capability is well beyond my expectation. It looks like it won’t be long …
Market research with scientific publication data
Steve is the marketing director of a company that produces a brain scanning instrument using a technology called functional near-infrared spectroscopy (fNIRS). He is interested in knowing the following questions: …