It is often the case that you only have a partial address, or company name, or email address of your customers or prospects. It would be valuable if you have …
How to identify key opinion leaders (KOL)?
Identifying key opinion leaders (KOL) is an important task for life science companies. Not only are they able to provide valuable feedbacks, but they also help promote your product or …
Which journal(s) should I put ads?
Many life science companies buy banner ads from journals, especially high-profile ones such as Nature or Science. But is there are a smarter way to choose journals? The answer is …
Create an explainer video with VideoJane
We are asked by a few clients if we can recommend an explainer video service company. In the past we have used VideoJane (http://www.videojane.com) before and are very happy with …
If you know English, you can write code
I watched OpenAI’s live demo of Codex today. I have to say it’s jaw dropping – Codex’s capability is well beyond my expectation. It looks like it won’t be long …
Market research with scientific publication data
Steve is the marketing director of a company that produces a brain scanning instrument using a technology called functional near-infrared spectroscopy (fNIRS). He is interested in knowing the following questions: …
Embed videos in email
Short videos in your marketing emails can improve engagement, open rate, and click rate. But many email clients, including Gmail, does not support video directly. Then how can you embed …
Tracking outbound links with Google Analytics
Related articles: Tracking Email Opens with Google Analytics Tracking Email Links with Google Analytics Your webpages likely have some links to external web pages (e.g. a journal article’s page, or …
Survey to academic and industry researchers
Survey is an important tool in market research for understanding the challenges and opportunities of your potential customers, as well as for benchmarking your performance against other companies in similar …
Simple button generator
One of the most important elements in an email is the “Call to action” button. A big and centered button gives your subscriber a clear direction to act. There are …