It’s likely that you’ve already given ChatGPT a try by now. For me, it has become an essential part of my life! It’s like having a wise person who knows almost everything. I use it regularly to get assistance for tasks related to my work, such as coding, or for personal matters.
In addition, it has a wealth of knowledge on marketing. As an example, I once asked for advice on how to enhance email marketing engagement, and received the following response.
Our company sells reagents for researchers in life sciences. I am running cold email campaigns but the engagement rate (open rate, click rate, and conversion rate) is low. What are the ways I can improve?
Improving the engagement rate of your cold email campaigns can be a challenging task, but here are some strategies you can use to boost your results:
Optimize your subject line: Your subject line is the first thing that recipients will see, and it will determine whether they open your email or not. Your subject line should be attention-grabbing, relevant to the recipient's interests, and should communicate the value of your email.
Personalize your message: Use the recipient's name and personalize the message based on their interests, job title, or previous research. This will show that you have done your research and are not just sending a generic email.
Provide value: Make sure that your email provides some sort of value to the recipient. This could be in the form of a free sample, a discount code, or information about a new product that would be relevant to their research.
Keep it short and to the point: Researchers are busy people and don't have time to read long emails. Keep your message short, clear, and focused on the main point.
Use a clear call-to-action (CTA): Make it clear what you want the recipient to do next, whether it's visiting your website, filling out a survey, or scheduling a demo.
Follow up: Don't be afraid to follow up with recipients who don't respond to your initial email. Send a polite reminder or offer additional value to entice them to engage with your brand.
Test and iterate: Finally, it's important to test different approaches and see what works best for your audience. Try different subject lines, messaging, and CTAs to see what resonates with your recipients and adjust your strategy accordingly.
By implementing these strategies, you should be able to improve the engagement rate of your cold email campaigns and increase your conversion rate.
I must confess that ChatGPT offers immensely helpful advice – #7 (follow up) being one of them, which I discovered through a personal experiment. I blogged about this topic in 2020, with the title ‘The power of follow-up‘.
Want to try yourself? Here is the link: ChatGPT