When you send out an email campaign, one of the key metrics to measure the performance is the open rate. But do you know how email marketing programs tell if …
Marketing to COVID-19 researchers (2022)
The number of scientific publications on COVID-19 has reached 200,000 (February 2022). Following the initial burst in early 2020, the number has stabilized and is ~10,000 per month. The trend …
10 key email marketing metrics, typical values, and abnormalities
After you send an email campaign, there are 10 metrics you can use to evaluate your campaign. Name Definition Typical value “good metrics“: Acceptance rate or Deliverable rate Number of …
3 beautiful email editors
You probably have received a number of well-designed newsletters or promotional emails from other companies each month. Sometimes you may wonder, how can I create such a beautiful email for …
BizGenius Service Card
We create this card (below) for your quick reference. Please feel free to contact us.
How many emails should I send per month?
It’s not always easy to decide what is the best frequency to send newsletters to your list. If you send too few emails, you lose your inbox presence and thus …
Embed videos in email
Short videos in your marketing emails can improve engagement, open rate, and click rate. But many email clients, including Gmail, does not support video directly. Then how can you embed …
COVID-19 researcher list
Since last year we have been compiling a researcher list on COVID-19 from scientific publications. As of today, there are ~135,000 COVID-19 publications from which we compiled 118,433 unique researchers. …
After pandemic started, NIH funding increased by 3% but to fewer projects
How is the pandemic affecting the funding to biomedical research? To answer this question, we analyzed the number of grants and the total dollar size awarded in the last 10 …
20 email marketing mistakes
Over the years we have made a number of mistakes in email marketing. We list them here so you can avoid them. Mistake 1. Use company’s main domain for email …