Marketing to COVID-19 researchers (2022)

In Citation tracking, Email Marketing by Xu CuiLeave a Comment

The number of scientific publications on COVID-19 has reached 200,000 (February 2022). Following the initial burst in early 2020, the number has stabilized and is ~10,000 per month. The trend is below.

Number of COVID-19 Publications

At the same time, the total number of researchers who published papers on COVID-19 has reached 216,917. Among them, the number of researchers who published on omicron is 361.

Number of unique authors

If you have products/services which help COVID-19 researchers, you may want to run campaigns targeting them. We have 3 services which will help you in this case:

  • COVID-19 (or omicron) researcher list (academic or industry)
    • We can compile all researcher names who published papers on COVID-19 (or omicron, or other keywords). You can specify other criteria such as additional keywords or country/region. You may use the list for email marketing or Google Ads (customer match)
  • Banner ads in emails sent to users
    • Stork is a web app for researchers to track new publications. About 1.5 million alert emails are sent every month. You may put banner ads in the relevant emails.
  • Deep Analysis on COVID-19 publications 
    • We can analyze the publications for you using Deep Analysis. You may then use them as contents in your social media marketing (e.g., LinkedIn). The analysis includes country ranking, author ranking and network etc.
Partial screenshot of Deep Analysis

If you are interested in any of the services, please feel free to contact us.

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