Assume your products can be used in Japan and you decided to send a newsletter to your Japanese subscribers. Should you use English or Japanese in the newsletter? You know …
Bounce rate doubles for older list
Our emails can be bounced by the recipients’ email servers if the email addresses are no longer existent. The reason could be that the recipients have left the university or …
Tracking Email with Google Analytics
If you use Google Analytics on your website, and you also send out marketing emails regularly, you may want to use Google Analytics to track your emails. It’s actually simple …
Open rate is ~40% under-estimated
After we sent out an email campaign, we are interested in the open rate and click rate. Say you sent out 20,000 emails, 2,000 opened, and 200 clicked. You probably …
Spreading the sending volume is better
Which of the following is better? Sending 40,000 email at once Sending ~4000 a day, and send in 10 days We did a real experiment. We sent out an email …
When do customers open emails?
After we send out our emails, we would expect that the most opens occur in the first day. But when exactly did most opens occur – the first hour, or …
What time in the day is the best sending time?
Is it better to send out our campaign in the morning or in the afternoon? To answer this question, we did an experiment: we sent out 12 identical campaigns at …
How do you know if campaign A is better than B?
We often need to know if one campaign (A) is better than another one (B). For example, Is it better to include the recipient’s name in the subject line? Is …