Life science companies need to produce a large volume of content, including web pages, product descriptions, blogs, social media posts, marketing emails, scientific publications, and white papers. The process of …
Customer tagging
We recently helped a biotech company in the bay area with an interesting project. The company had accumulated a contact list consisting of over 100,000 people, mostly academic researchers, and …
List of handy tools for email marketing
We have created some small, convenient tools for email marketing that will probably save you time in many ways. Find leads or experts (estimate and preview only) Extract emails from texts …
Email marketing checklist for life science companies
I. Setup ☐ Create a new domain (or subdomain) and new email address exclusively for sending marketing emails ☐ Find an email marketing platform, e.g. ours, Mailchimp, Vertical Response, Get …
New (and better) way to specify Smart Embed Code key
In the past months, we have observed that more and more life science companies tried to speed their websites’ loading time by either combining all the javascript files into a …
Compare the trends of technologies, countries, and institutes
Comparing the trends of multiple technologies and their adoption side by side often reveals insights that aren’t obvious when looking at them individually. Our platform Deep Analysis allows you to …
Styling your citation library, code examples
If you use Smart Embed Code to show your citation library, you usually do not need to do anything to make the style look native on your website. However, if …
Case study: we helped PrimBio hire a scientist
Founded in 2011, PrimBio Research Institute is a biotech company providing Next-Generation Sequencing (NGS) and other genetic analysis services. They recently needed to hire a senior scientist requiring a Ph.D …
Display citation number of a product
We added a new component to Smart Embed Code called “Citation Number for a Product”. This component allows you to show the total number of citations of a specified product …
9% click rate? Molecular Vista’s success story
Molecular Vista, Inc. provides nanochemical spatial mapping tools for researchers. It was founded in 2011 and located in San Jose, CA. One of their marketing activities is sending out a …