Latest blog: Thermo Fisher Adds "Ask our AI about this Product" Tab - Here’s How You Can Too
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Email fatigue? Email aging?

In Email Marketing by Xu CuiAugust 17, 2020Leave a Comment

If you send email campaigns to the same list again and again, what will happen? Will the subscribers get tired of your emails and no longer open them? Let’s see …

Categorize papers with “Phrase Matching”

In Citation tracking by Xu CuiAugust 10, 2020Leave a Comment

Many life science marketers find it tedious and time consuming to compile scientific publications citing their products. Our citation tracking service can track your citations monthly, delivering data in a …

Average open and click rate of 2,000 campaigns, and performance look-up table

In Email Marketing by Xu CuiAugust 3, 2020Leave a Comment

Let’s say the open rate of your recent campaign is 15%, and the click rate is 1%. You may wonder – is this normal? How does the number compare with …

Bee, a beautiful email editor

In Email Marketing, Tools by Xu CuiJuly 27, 2020Leave a Comment

If you want to create a beautiful, professional, and responsive (meaning it looks good on all devices) email, then you may try the Bee editor. It’s free and it has …

PI or student, who opens our email?

In Email Marketing by Xu CuiJuly 20, 2020Leave a Comment

When we are sending a cold email to a lab introducing our products or service, we might wonder who is the best person to reach out, the boss (PI), or …

Benchmarking 3 email cleaning apps

In Email Marketing by Xu CuiJuly 10, 2020Leave a Comment

“Does my list have too many bounces? Will I get banned by my email sending program?” Before sending a newsletter to a new email list, you might be worried about …

The power of follow-up

In Email Marketing, Tools by Xu CuiJune 29, 2020Leave a Comment

When I started email marketing, I was struggled with very low reply rate, which was typically 0.01% to 0.1%. It was a lucky day if 1 contact (out of 1000 …

2,000 startups receive NIH’s grants each year (and interactive map)

In Email Marketing by Xu CuiJune 22, 2020Leave a Comment

Whether you want to promote your products to early stage companies, or you are looking for innovating businesses to invest, NIH’s SBIR/STTR grant database can be valuable. Each year, ~2,000 …

A toxic word in email

In Email Marketing by Xu CuiJune 15, 2020Leave a Comment

Below is the open rate of 7 recent newsletters we sent to our customers. One of them stands out in terms of open rate. It’s about 50% lower than others. …

Citation analysis for leads generation

In Citation tracking, Tools by Xu CuiJune 8, 2020Leave a Comment

In the beginning of 2020, our customer Sartorius surprised us by using their citation data in a creative way: they created a beautiful infographic for leads generation. Specifically, we did …

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Recent Posts

  • Thermo Fisher Adds “Ask our AI about this Product” Tab – Here’s How You Can Too
  • From Citation to Conversion: 2 Smart Ways to Link to Your Product Pages
  • Citation Widget Looks Beautiful in Dark Background on ATUM’s Website
  • Citation Widget Playground: Test, Preview, and Perfect Your Citations in Real-Time
  • Let your website visitors choose how to sort the citation list

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