After your products are released, your customers begin to cite you (company name and product name) in their published papers. As time goes, the number of your citations will get …
Tracking Email Opens with Google Analytics
Email marketing analytics is often disconnected from other online tracking systems such as Google Analytics. We rely on the email marketing software to tell us the open/click data. If we …
What is DOI (Digital object identifier)?
BizGenius’ citation tracking service provides DOI for each scientific publication (when available). But what is DOI? DOI stands for Digital Object Identifier. A snippet from wikipedia explains it well: “DOI …
Unusually high click rate
My friend Jake from SBI found something strange. The unique click rate of one of his recent email campaigns was as high as 18%. For those who are familiar with email …
35 Emails a day. Are we being lazy?
As a sales person, you may wonder what sales from other companies are doing. How many emails do they send every day? How many deals do they close? The InsideSales …
A question about futuristic publication date
Our customer List Labs made an astute observation. They found that the “publication date” is in the future for some of the citations we compiled for them. For example: Peripheral …
Using citation data to sell
When we met List Labs team in their office back in August and told them they have been cited by more than 10,000 scientific publications, they are both delighted and …
Set up email filter to remove auto-reply
After you send an email campaign, your inbox will be flooded with auto-replies. For example: Subject: Automatic reply: … “I will be out of my office until Monday August 22. …
Set up email filter to avoid customers’ replies being put to spam folder
Update (2019/8/30): New article on how to avoid important emails being put to spam folder or even rejected in GSuite (for goups)? After you send an email campaign, you got …
Use a new domain for email marketing
When we do email marketing, we may easily get into the spam issue (e.g. some recipients complained). As a result, the sender’s reputation, including the sender’s email (e.g. sara@abcbio.com) and …