How is the pandemic affecting the funding to biomedical research? To answer this question, we analyzed the number of grants and the total dollar size awarded in the last 10 …
20 email marketing mistakes
Over the years we have made a number of mistakes in email marketing. We list them here so you can avoid them. Mistake 1. Use company’s main domain for email …
Marketing to COVID-19 researchers
The number of scientific publications on COVID-19 has reached 100,000 last month (February 2021). Following the initial burst in early 2020, the number has stabilized and is ~10,000 per month. …
Add a border and alt tag to the images in your emails
You spend a lot of time creating an image for your email campaign. After sending the emails, you thought your subscribers will see this: But many email clients disable image …
Tip: Show a publication trend graph in your email, website or social media marketing
When trying to educate potential customers about a relatively new field, technology or animal model, biotech companies often use the following sentence in their websites, marketing emails or social media …
Countdown timer in emails
When you run a promotion ending at a specific date, you might want to include a countdown timer in your marketing emails (or social media) to increase engagement and show …
List of our services
Below are services offered by BizGenius. Our ~300 happy customers range from small startups to public companies. We look forward to serving you too in 2021. You want to … …
My first mistake in email marketing
Back in 2014 we were helping a biotech company with their email marketing campaigns. We set up a new domain and email address in Google’s GSuite specifically for these campaigns. …
95% US researchers use their work emails in publications, Chinese researchers opposite
In most scientific publications, the authors may list their personal emails (such as xxx@gmail.com) or their work emails (such as xxx@stanford.edu or xxx@gene.com). Personal emails have a longer life span …
Find experts (or leads) in a field quickly
Life science companies frequently need to identify experts (key opinion leaders) or potential customers to promote their products or services. I have seen a number of companies manually search scientific …