We all know how valuable it is to have a product citation page in our website. However, creating a beautiful citation page requires hiring web developers, importing data to database, …
How to avoid important emails being put to spam folder or even rejected in GSuite?
Sometimes GSuite (or other email server providers) can be too smart in classifying spams – they frequently put legit emails to spam folder or even reject them bluntly without you …
Who replies? The first or last author? Analysis of email marketing performance vs author position
When you are sending a cold email to a lab introducing your awesome products or service, you might wonder who is the best person to reach out, the boss (PI), …
How to use citation data?
After your products are released, your customers begin to cite you (company name and product name) in their published papers. As time goes, the number of your citations will get …
Tracking Email Opens with Google Analytics
Email marketing analytics is often disconnected from other online tracking systems such as Google Analytics. We rely on the email marketing software to tell us the open/click data. If we …
What is DOI (Digital object identifier)?
BizGenius’ citation tracking service provides DOI for each scientific publication (when available). But what is DOI? DOI stands for Digital Object Identifier. A snippet from wikipedia explains it well: “DOI …
Unusually high click rate
My friend Jake from SBI found something strange. The unique click rate of one of his recent email campaigns was as high as 18%. For those who are familiar with email …
35 Emails a day. Are we being lazy?
As a sales person, you may wonder what sales from other companies are doing. How many emails do they send every day? How many deals do they close? The InsideSales …
A question about futuristic publication date
Our customer List Labs made an astute observation. They found that the “publication date” is in the future for some of the citations we compiled for them. For example: Peripheral …
Using citation data to sell
When we met List Labs team in their office back in August and told them they have been cited by more than 10,000 scientific publications, they are both delighted and …