Since 2018, ACRO has been showing a list of latest publications to enrich their product pages. They call this section “Frontier Progress”, which will help their users to learn new …
Congratulate your customers when they publish
Over the last 4 years, we have been helping Prozyme Inc (Acquired by Agilent) do one task: each month we track publications citing Prozyme, and also send a personalized congratulation …
Smaller list, higher open rate
If you have a big list, say 50,000 contacts, then which is better? Send a campaign to the big list (as most people do) Split the list to 10 smaller …
Email fatigue? Email aging?
If you send email campaigns to the same list again and again, what will happen? Will the subscribers get tired of your emails and no longer open them? Let’s see …
Categorize papers with “Phrase Matching”
Many life science marketers find it tedious and time consuming to compile scientific publications citing their products. Our citation tracking service can track your citations monthly, delivering data in a …
Average open and click rate of 2,000 campaigns, and performance look-up table
Let’s say the open rate of your recent campaign is 15%, and the click rate is 1%. You may wonder – is this normal? How does the number compare with …
Bee, a beautiful email editor
If you want to create a beautiful, professional, and responsive (meaning it looks good on all devices) email, then you may try the Bee editor. It’s free and it has …
PI or student, who opens our email?
When we are sending a cold email to a lab introducing our products or service, we might wonder who is the best person to reach out, the boss (PI), or …
Benchmarking 3 email cleaning apps
“Does my list have too many bounces? Will I get banned by my email sending program?” Before sending a newsletter to a new email list, you might be worried about …
The power of follow-up
When I started email marketing, I was struggled with very low reply rate, which was typically 0.01% to 0.1%. It was a lucky day if 1 contact (out of 1000 …