When trying to educate potential customers about a relatively new field, technology or animal model, biotech companies often use the following sentence in their websites, marketing emails or social media …
Are citations on our website indexed by Google?
Product citations are great content for marketing. Listing them on our website will give confidence to our potential customers. But what about SEO? Are the publications delivered by Smart Embed …
List of our services
Below are services offered by BizGenius. Our ~300 happy customers range from small startups to public companies. We look forward to serving you too in 2021. You want to … …
What is DOI of a paper?
In our citation services, we provide the DOI value for each citation. But what is DOI and why is it useful? DOI, short for Digital Object Identifier, is like driver’s …
A paper from future?
Some customers asked us: “It is October, 2020 now, but why are some of our citations published in 2021? Is it an error?” It’s not an error. Publications from the …
Deep analysis on product citations, an example
Sartorius, a 150-year-old company, is one of the leading biotech companies providing lab equipments and other services. It is based in Göttingen, Germany. We are tracking scientific publications referring one …
Styling citation list
Our Smart Embed Code automatically inherits the host page’s style and as a result, the citation list looks native without any styling. However, if one needs to change the look …
Show latest publications in product pages with Smart Embed Code
Since 2018, ACRO has been showing a list of latest publications to enrich their product pages. They call this section “Frontier Progress”, which will help their users to learn new …
Congratulate your customers when they publish
Over the last 4 years, we have been helping Prozyme Inc (Acquired by Agilent) do one task: each month we track publications citing Prozyme, and also send a personalized congratulation …
Categorize papers with “Phrase Matching”
Many life science marketers find it tedious and time consuming to compile scientific publications citing their products. Our citation tracking service can track your citations monthly, delivering data in a …