I watched OpenAI’s live demo of Codex today. I have to say it’s jaw dropping – Codex’s capability is well beyond my expectation. It looks like it won’t be long …
Market research with scientific publication data
Steve is the marketing director of a company that produces a brain scanning instrument using a technology called functional near-infrared spectroscopy (fNIRS). He is interested in knowing the following questions: …
Embed videos in email
Short videos in your marketing emails can improve engagement, open rate, and click rate. But many email clients, including Gmail, does not support video directly. Then how can you embed …
Tracking outbound links with Google Analytics
Related articles: Tracking Email Opens with Google Analytics Tracking Email Links with Google Analytics Your webpages likely have some links to external web pages (e.g. a journal article’s page, or …
Survey to academic and industry researchers
Survey is an important tool in market research for understanding the challenges and opportunities of your potential customers, as well as for benchmarking your performance against other companies in similar …
Simple button generator
One of the most important elements in an email is the “Call to action” button. A big and centered button gives your subscriber a clear direction to act. There are …
Adding powerful search features to your citation library
Building a searchable library of your product citations is valuable for both your customers and your internal team. Your customers can quickly find publications validating your products, and your marketing …
Showing figures in citation lists
We added a new feature to our Smart Embed Code, a tool to display your product citations easily. This feature allows you to show a few figures in the citation …
Tagging publications is painful, and we can help
“I used to tag our citations by products, applications, research fields, and technologies. But I stopped it because it took too much time! We have heard this repeatedly recently from …
5 tips on making your website lightning fast, and why you should care
This is a guest post by Eric Xia. We used the WP Rocket plugin mentioned in the article below and our own website’s speed score jumped from 59 to 92 …