My friend Jake from SBI found something strange. The unique click rate of one of his recent email campaigns was as high as 18%. For those who are familiar with email …
35 Emails a day. Are we being lazy?
As a sales person, you may wonder what sales from other companies are doing. How many emails do they send every day? How many deals do they close? The InsideSales …
A question about futuristic publication date
Our customer List Labs made an astute observation. They found that the “publication date” is in the future for some of the citations we compiled for them. For example: Peripheral …
Using citation data to sell
When we met List Labs team in their office back in August and told them they have been cited by more than 10,000 scientific publications, they are both delighted and …
Set up email filter to remove auto-reply
After you send an email campaign, your inbox will be flooded with auto-replies. For example: Subject: Automatic reply: … “I will be out of my office until Monday August 22. …
Set up email filter to avoid customers’ replies being put to spam folder
Update (2019/8/30): New article on how to avoid important emails being put to spam folder or even rejected in GSuite (for goups)? After you send an email campaign, you got …
Use a new domain for email marketing
When we do email marketing, we may easily get into the spam issue (e.g. some recipients complained). As a result, the sender’s reputation, including the sender’s email (e.g. sara@abcbio.com) and …
How to drop the complaint rate by 80%?
When doing email marketing, we hate to see the recipients click “spam report”. My friend Xiaoshan has noticed that many users who clicked “spam report” are using Yahoo email. To …
Should I personalize my emails?
You are about to send an email campaign. Assuming one of your leads is Dr Smith from Stanford University. Which of the following subject lines is better? [Your Product] for …
52,600 NIH grants will expire in 2014, 17% in June alone
Government money has a unique property: it has an expiration date. You have to spend the money or it will be taken away. That’s why you see some researchers spend …