Sartorius, a 150-year-old company, is one of the leading biotech companies providing lab equipments and other services. It is based in Göttingen, Germany. We are tracking scientific publications referring one …
Styling citation list
Our Smart Embed Code automatically inherits the host page’s style and as a result, the citation list looks native without any styling. However, if one needs to change the look …
Where to put your web server if you care China market?
Our literature altert app Stork has many users in US, Europe, China and other regions. Our server was located in US West (silicon valley), and it had been fast for …
Marketing Email vs Transactional Email, Infographic
We have an app called Stork and it’s a new publication alert service for life science researchers. We send 1.2 million emails per month and thus have accumulated a lot …
Show latest publications in product pages with Smart Embed Code
Since 2018, ACRO has been showing a list of latest publications to enrich their product pages. They call this section “Frontier Progress”, which will help their users to learn new …
Congratulate your customers when they publish
Over the last 4 years, we have been helping Prozyme Inc (Acquired by Agilent) do one task: each month we track publications citing Prozyme, and also send a personalized congratulation …
Smaller list, higher open rate
If you have a big list, say 50,000 contacts, then which is better? Send a campaign to the big list (as most people do) Split the list to 10 smaller …
Email fatigue? Email aging?
If you send email campaigns to the same list again and again, what will happen? Will the subscribers get tired of your emails and no longer open them? Let’s see …
Categorize papers with “Phrase Matching”
Many life science marketers find it tedious and time consuming to compile scientific publications citing their products. Our citation tracking service can track your citations monthly, delivering data in a …
Average open and click rate of 2,000 campaigns, and performance look-up table
Let’s say the open rate of your recent campaign is 15%, and the click rate is 1%. You may wonder – is this normal? How does the number compare with …