As a sales person, you may wonder what sales from other companies are doing. How many emails do they send every day? How many deals do they close?
The InsideSales Labs latest research, “State of Sales 2017,” shows what the average account executive sends ~35 emails per day, and close 0.14 deals per day. And here is a diagram showing the conversion:
The conversion rate is 0.4%! That means if you contact 1,000 potential customers, you get 4 customers on average. So to become a successful sales person, you need to consistently contact potential customers. If you do not contact enough people, even though your conversion rate is high, you still do not get enough customers.
So are you sending enough emails?
- Sales is a number game. We need to consistently contact potential customers to close deals.