A comprehensive citation library on your website is a powerful testament to your products’ impact and credibility. It shows potential customers that the scientific community relies on your tools. But is your citation library just a resource, or is it also a revenue driver?
By creating a direct path from a publication to the relevant product page, you can shorten the customer journey and boost conversions. With the BizGenius’ citation widget, you have two effective ways to implement this.
Method 1: Seamless In-line Product Linking
This method involves adding a hyperlink directly to the product name or SKU as it appears within the citation text. This creates an intuitive and seamless experience for the user. When a researcher reads about a product used in a study, they can click on it instantly to get more details or make a purchase.
A great example of this is OriGene’s central library page. As you can see on their site, visitors can simply click the product SKU within the citation to be taken directly to the corresponding product page.
Method 2: The “Products Mentioned” Section
The second approach is to add a dedicated section below the citation snippet that lists the products featured in the publication. This method keeps the citation text clean while providing a highly visible call to action.
A key advantage here is the opportunity for upselling and cross-selling. In addition to the specific products mentioned, you can also include a list of related items that a customer might find valuable.
List Labs provides a perfect example of this strategy. On their product pages, each citation is followed by a clear, organized list of the products used, guiding the customer to their next step.
Turn Your Citations into a Sales Channel
Ready to transform your citation library from a static resource into a dynamic sales tool? Both of these methods can be easily implemented with the BizGenius’ citation widget.
Please don’t hesitate to let us know if you want to show your citation library on your website.