In the past week, I performed about 10 Google searches. In that same period, the AI agent I use performed more than 1,000 searches and visited hundreds of pages on my behalf.
Just a year ago, I was a heavy Google user.
This behavior represents a fundamental shift in how the internet is used. For the last two decades, we have built websites to be discoverable by humans using search engines. We optimized for eyeballs, click-through rates, and “dwell time.” But we are entering the era of the Agentic Web, where the primary visitor to your website might not be a person, but an AI agent gathering data to answer a user’s question.
Then, an important question for biotech companies is: what should we do for these “AI visitors”? For this, we created this white paper including actionable strategies that can help your website more discoverable by AI. Please download and read: