Web Design & Development Services
Web Design with your customer in mind. Modern web design is more involved than creating an attractive website. A website that delivers measurable business results is the fastest and most cost-effective way to solidify your competitive advantage in the life science marketplace. Our proven process starts with customer acquisition strategy and ends with performance measurement. Your company’s next generation biotech website will be easy to use, easy to manage and be your powerhouse of branding and demand generation. Aside from general marketing and IT expertise, our team also have years of life-science specific experience that addresses biotech specific needs. Some examples are highlighted below:
Example 1. top funnel traffic conversion improvement
One customer runs a variety of advertising campaigns including but not limited to emails, Google Ads, SEO etc. We performed a phrasing optimization project and tested 5 distinct writing style (some examples: looking technical, hints savings, reassuring etc.) and discovered that the “looking technical” style out performs the rest of the 5 by a large margin. After continuous AB testing, we were able to increase email open rates, ad click through rates and post engagement by 20-40% across all channels.
Example 2. Site search scientific accuracy improvementFor ecommerce sites, the site search is one of the 3 core steps in the customer journey. Many biotech companies are not happy with the way their search results are. One example from a customer we worked with is, the search engine cannot recognize the fact that the query “IL-2” is more relevant to the result “IL-2” than it is to “IL-22” or “IL-2 receptor”. These unsatisfactory queries constituted of 35% of all searches on the site initially. Not finding the expected results while searching is a highly detrimental experience to the potential customers. Our team developed a fully customizable search relevance algorithm and were able to correct 99%+ of the client’s previously unsatisfactory searches. This is reduced exit rate on search pages by 20%+ by our latest measurement.
Talk to us today and see what this team of life-science Web experts can help you with.