# BizGenius - Complete Documentation

> BizGenius is a Silicon Valley technology company that grew out of Stanford University's StartX Motwani Labs. We provide AI-powered marketing tools and services for biotech and life science companies, specializing in citation tracking and widget, leads generation, and AI chatbot solutions. Trusted by 300+ companies from startups to public companies.

## Company Overview

BizGenius helps life science companies track their product publications and citations. Our happy customers range from startups to public companies including Bio-Techne, Bio-Rad, PacBio, TECAN, Sartorius, OriGene, Analytik Jena, Refeyn, Novus Biologicals, and Biomedica Immunoassay.

### Our Team

Our team has a combined 60+ years of experience in core research at top universities:
- Xu Cui, Ph.D. - BCM/Stanford
- Valerie Song, Ph.D. - Cornell
- Hua Jin, Ph.D. - Michigan/Stanford

### Contact Information

- **Address**: 177 Park Ave, Suite 200, San Jose, CA 95113
- **Phone**: (650) 468-0218
- **Email**: support@biz-genius.com

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## Services

### 1. Citation Widget & Data

The best way to convince a scientist is to produce results. As a maker of scientific research products, your results are the many publications that cite your products.

#### Key Benefits
- Boost your reputation and inspire confidence in prospective customers
- Maintain warm relationships with customers by sending timely congratulatory or thank-you notes
- No tedious work
- No coding required
- Get insights of your product applications
- Cover 99+% of scientific publications

#### What We Offer

**Structured Data**: In addition to the basic citation information, we report 10+ fields (e.g., author contact information) for each citation. We send structured data in Excel format for easy import into databases or website formatting.

**Smart Embed Code**: A simple code snippet that displays your citation list, search form, citation number, etc. in a professional format. No coding required.

**Interactive Map**: We create an interactive map showing the locations of the citations.

**Citation Figures**: We create sliders showing figures citing your products.

**99+% Coverage**: We cover multiple literature databases and compile a comprehensive list of your citations.

**Monthly Updates**: We ensure your citation data is always current.

#### How to Use Citation Data
- **Website**: List citations on your website, preferably searchable, to instill confidence in visitors
- **Webinar**: Rank citations by journal impact factor to find top publications and invite authors for webinars
- **Marketing/Sales Tools**: Find relevant references for potential customers
- **Content Marketing**: Get ideas and content for LinkedIn, Facebook, Twitter, or Instagram

#### Smart Embed Code Features
- Display citation list with customizable styling
- Citation search form for visitors
- Citation count display
- Interactive map with clustered markers
- Figure thumbnails and snippets
- PDF display in page
- Dark mode support
- Lightning-fast loading globally
- Works in China
- Predefined themes available
- AI-powered "Ask our AI about citations" feature

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### 2. ChatGenius

ChatGenius transforms your website into an engaging hub with conversational AI tailored to your product knowledge, delivering instant, accurate answers, enhancing visitor interactions, and generating leads.

#### Features
- Integrate on your website
- Custom knowledge base integration
- Instant answers for visitors
- Enhanced customer engagement

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### 3. Leads Generation

Find targeted academic and industry customers interested in your products.

#### Academic Leads Web Portal

We offer a self-service web portal for finding academic leads. Instead of manual searching, use our tool to quickly discover researcher contact information.

**How It Works:**
1. **Enter Keywords** - Simple or complex search terms for your target research area
2. **Select Source** - Choose from PubMed, PubMed Central, NIH Grants, or Google Scholar
3. **Filter by Date** - Target recent publications or specific time periods

**Features:**
- Detailed contact information for every relevant researcher
- Access to multiple academic databases simultaneously
- Supports sophisticated keyword searching
- Significantly reduces manual research time

**Pricing:** Starting at $1,999/year with tiered usage options. Free trial available.

**Try it:** https://www.biz-genius.com/handy-tool-to-find-academic-leads/

#### Data Sources and Services

| Data Source | Service Type | Target |
|-------------|--------------|--------|
| NIH awarded grants | List of researchers who received grants last month | Academic (mostly) |
| NIH awarded grants | List of researchers whose grants will expire next month | Academic (mostly) |
| NIH awarded grants | List of researchers with active grants | Academic (mostly) |
| Scientific publications | List of researchers who used competitors' products | Academic (mostly) |
| Scientific publications | List of researchers who published papers with your keywords | Academic (mostly) |
| Scientific publications | List of researchers who cited a classic paper | Academic (mostly) |
| Company database | List of researchers in biotech/pharma with relevant experience | Industry |
| Company database | List of CXOs in biotech/pharma companies | Industry |
| Company database | List of biotech/pharma companies with NIH grants | Industry |


## Testimonials

**Xuan Liu, Ph.D. - OriGene Technologies, SVP of Marketing and Business Development**
"BizGenius has been an integral part of our marketing strategy at OriGene for the past 12 years. Their citation tracking service consistently delivers accurate, high-value data that helps us make informed decisions."

**Joe Barco, Ph.D. - ATUM, Head of Marketing**
"Tracking citations, maintaining our own database, and updating the website became labor intensive. BizGenius freed up our team to work on other projects once citation tracking became automatic. It was less than 3 weeks from start to full deployment."

**Carrie Brennan - Analytik Jena, Marketing Manager**
"Integrating the citation tool onto our website was seamless, and the results are outstanding. The added citations have significantly boosted the credibility of our products."

**Nico Palanca - Refeyn, Science Communications Specialist**
"We have been relying on BizGenius to keep track of newly published papers where our technology is used. They provide an excellent tool, and their widgets look great!"

**Bryan Tinsley - Novus Biologicals, Marketing Director**
"Novus has been working with BizGenius for over 6 years! The service has been excellent and they go above and beyond. They are reliable, efficient, timely and affordable."

**Gabriela Berg - Biomedica Immunoassay, Head of Scientific Affairs**
"We've been working with BizGenius for almost 10 years. Using their smart-embedded code saves us lots of time and delivers valuable content to our website."

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## Popular Blog Topics

### Email Marketing
- Best sending times and days
- Open rate and click rate optimization
- Deliverability best practices
- Email list management
- A/B testing strategies

### Citation Tracking
- How to use citation data for marketing
- Styling citation lists
- Interactive citation maps
- Showing citations on product pages

### Lead Generation
- Finding academic leads
- NIH grant data analysis
- Competitor customer targeting
- Industry lead generation

### AI and Technology
- ChatGPT for marketing
- AI image generation
- Text-to-image tools
- AI writing assistants

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## Getting Started

1. **Contact us** at support@biz-genius.com or call (650) 468-0218
2. **Get a free estimate** for your citation tracking or leads generation project
3. **Review our proposal** with pricing and timeline
4. **Start your project** - typical delivery in 3-7 days for leads, ongoing for citation tracking
5. **Integrate with your website** using our no-code smart embed solutions

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## Pricing

Contact us for custom pricing based on your needs:
- Citation tracking: Monthly subscription based on number of products
- Leads generation: Per-contact pricing
- ChatGenius: Custom pricing
- Other services: Project-based quotes

Get a free estimate: https://www.biz-genius.com/contact/